Bryce Wilson

Manager, Integrated Marketing @Teletrac Navman

Responsibilities include: • Execute fully integrated marketing campaigns with varying content pieces and objectives such as brand awareness, lead-generation and thought leadership • Establish tactics new to the business such as public relations, paid social and digital advertising • Own content marketing, email marketing, and social media channels • Hire and manage marketing specialist and marketing intern positions • Identify industry awards and write submissions – 55% success rate • Assist in organic, event, PPC and video marketing channels and content Special projects: • Oversaw creation and launch of new global website • Signed a sponsorship with a NASCAR truck series team and owned branding and promotion • Directed team that launched Omni-channel digital advertising and remarketing efforts across social and Google Display Network – in 2020 saw increase of 25% CTR and decrease of 33% CPC (averaged out per campaign set) Accomplishments: • Launched and established new social brand guidelines • Led cross-departmental global rebranding effort • Implemented media blitz process for major product launches • Developed content pieces that have garnered broadcast media coverage