Bryce Dulay

Director of Design, Jordan Brand @Haddad Brands

New York, NY, US

Direct the overall design process of product lines for boys and girls (sizes newborn, infant, toddler, 4-7, & 8-20) to ensure the design team is successfully meeting business needs according to the design time-and-action calendar_ Work closely with Jordan Men’s, Women’s and Footwear design teams to understand the brand aesthetic and seasonal strategy to effectively lead and present concept and strategy to the design team in developing clothing lines that are trend right, meet sales needs and are brand appropriate_ Conduct market research and identify current trends and competitive data as it relates to the brand to establish key objectives for each season_ Partner with multiple product categories across apparel, outerwear and accessories to ensure brand identity and seasonal stories are aligned_ Partner with cross functional management to drive company\'s strategic initiatives_ Partner with Sales and Merchandising teams to conceptualize and launch clothing lines for several levels of distribution and global markets_ Mentor and develop design team of 6 to foster growth

University of Washington

Bachelor of Architecture (B.Arch.), Architecture