Bryan Young
Manager, International Strategy and Insights at The Hershey Company
- Role
- Manager of International Strategy and Insights at The Hershey Company
- Location
- Hershey, PA, US
- LinkedIn followers
- 500 followers
About Bryan Young
I’m a growth-oriented CPG brand leader with 10+ years of experience building and scaling brands across $100M–$1B+ portfolios. I specialize in translating consumer insight into commercial strategy that drives both top- and bottom-line growth.My experience spans brand management, international strategy, market analysis, and P&L management, always focusing on long-term value creation. Known for my approachable and fun leadership style, I build positive, high-energy environments where creativity thrives, and challenges are tackled head-on. I operate comfortably in ambiguity, leading cross-functional teams across marketing, sales, R&D, supply chain, and global stakeholders to unlock non-traditional growth opportunities.Always interested in connecting with other brand leaders and exploring opportunities where strong ownership and disciplined growth strategy can unlock outsized impact.Skills:Strategy, Brand Management, Framework Thinking, Financial Modeling, Consumer Insights, Leadership, Business Development, Category Management, Business Forecasting, Data Analysis, Operations, Sales, Project Management
Experience
Manager of International Strategy and Insights
Dec 2022 — Present
Education
UW Foster School of Business
Master of Business Administration - MBA, Marketing
2017
University of Washington
Business, Marketing
2010 — 2012
Skills
- Leadership
- Training
- Management
- Public Speaking
- Marketing
- Leadership Development
- Time Management
- Entrepreneurship
- Microsoft Office
- Team Leadership
- Team Building
- Sales
- Project Planning
- Social Media
- Event Planning
- Project Management
- Nielsen Data
- Iri Data
- Data Analysis
- Trade Marketing
- Shopper Marketing
- Social Networking
- Microsoft Excel
- Marketing Strategy
- Market Research
- Professional Communication
- Retail Sales
- Business Development
- Customer Service
- Merchandising
- Retail
- Powerpoint
- Microsoft Word
- Category Management
- Strategic Planning
- Analysis
- Social Media Marketing
- Trend Analysis
- Strategy
- Research
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