Bryan McMillan
Principal Messaging Strategist | Organizational Storytelling | Copywriting, and Communications Strategy | Seeking In-house Opportunities
- Role
- Owner, Messaging Strategist, Content Writer, Copywriter at Pen And Dagger
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Bryan McMillan
Strategic communicator with 10+ years of experience in internal/external messaging…
Experience
Owner, Messaging Strategist, Content Writer, Copywriter
Jun 2021 — Present · Greensboro, NC, US
Created research-backed messaging strategies that drove audience engagement for organizations across industries, including finance, medical, publishing, education administration software, legal, nonprofit youth education, behavioral health and more.Boosted lead generation, program sell-through and product sales by providing clients with rebrand insights and copy for articles, catalogs, sales proposals, product descriptions, public relations media, voice over scripts, third-party advertising, user guides, and drip campaigns.Synthesized complex subjects for wide readership: one white paper, 12 ghostwritten articles for C- and V-suite experts in leading industry publications, and 32 other publications
Education
East Carolina University
Master of Arts (M.A.)
2013 — 2015
University of North Carolina at Pembroke
Bachelor's degree
2002 — 2006
University of North Carolina at Greensboro
Doctor of Philosophy (Ph.D.)
2015 — 2020
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