Bryant Walker

About Bryant Walker

I\'m Bryant Walker — I bring order to complexity and story to scale. Growing up, my…

Experience

1. Head of Media Production & Sales Funnel Architecture

   Reel Results

   Nov 2017 — Present

   Created objective driven campaign tests to discover ROI producing ads, audiences, and campaign structures. Built full funnel Facebook Ad campaign & video engagement retargeting system that generated over sales in 2020 for a Real Estate services firm. Implemented a ocokieless as well as 1st party cookie focused conversion targeting solution to protect client accounts from IOS 14 major disruption. Built out paid media campaign and 3-step sales funnel that generated over 2 million in home transaction value in the first 60 days for a leading Real Estate Home Trade-In program with only in ad spend. Created an 90% automated no code social media content design & creation system that turned a database of headlines, copy, and creative into custom designed platform specific creative saving 5 hours in content creation time per week. Helped Real Estate consulting firm develop a new offering that lead to a 4x increase in profit margins while maintaining zero refunds or chargebacks since its introduction in February 2020. Developed a quiz based paid media and email marketing automation strategy using Active Campaign and Typeform that led to over 1,600 auto-tagged market qualified leads at an average of $0.60 per lead. Developed cloud based user generated testimonial video system that integrates with Airtable to create a scalable internal video library for use in client Facebook Ads, YouTube Ads, and Google Ads campaigns. Conducted monthly analytics-based content and campaign performance reviews with clients. Created a 16 point content audit system for A/B testing messaging & creative throughout each funnel stage. Developed a Google Ads campaign that increased a funded startup Real Estate services firm\'s sales by 215% while increasing branded google search for their company name in the first 45 days of campaign. Diagnosed problems in real estate investing services client funnels and designed a TOF and retargeting system that increased MQL & SQL.

Skills

• Social Networking
• Music Production
• Advertising
• Professional Audio
• Social Media
• Video Post-Production
• Training
• Microsoft Office
• Video Editing
• Final Cut Pro
• Music
• Video Production
• Audio Production
• Marketing
• Audio Post Production
• Microsoft Excel
• Interviewing
• Audio Engineering
• Recruiting
• Social Media Marketing
• Interviews
• Motion Graphics
• Management
• Sales
• Customer Service
• Videography
• Digital Media
• Marketing Strategy
• Online Advertising
• Leadership
• SEO