Bryan Rocks

About Bryan Rocks

A passionate and results-oriented HR leader with a proven track record of crafting and executing innovative people-centric strategies to propel organizational success. Proficient in managing strategic and tactical HR functions, which encompass talent management, employee engagement, compensation, performance management, compliance, employee relations, and HR strategy. My exceptional communication skills and deep industry expertise enable me to cultivate an inspiring workplace culture where employees consistently deliver their best, thereby playing a pivotal role in the company\'s growth and prosperity.My professional background is rooted in data-driven insights, and I am a dedicated human resource expert who is deeply passionate about nurturing individuals\', teams\', and organizations\' aspirations. With experience ranging from launching my own businesses and non-profit ventures to working with prominent Fortune 500 corporations, I\'ve honed my expertise in people management, building strong partnerships, the ability to influence senior leadership, end-to-end recruitment, training and development, project oversight, and data analysis.When I am not neck-deep in data, I\'m watching history documentaries with my wife, getting destroyed in video games by my kids, investing in myself by reading a great book, at one of the many local amusement parks, or cuddling with my pup!

Experience

1. Director, Human Resources

   Good Life Companies

   Dec 2023 — Present · Celebration, FL, US

   I lead tHRive, our co-employment (PEO) and HR consulting platform designed specifically for independent financial advisory firms. I oversee the strategy, delivery, and growth of HR services that enable advisors to scale their businesses, reduce risk, and offer Fortune 500–level benefits without sacrificing control.In this role, I partner directly with firm owners and leadership teams to design and implement compliant, scalable people infrastructure across multi-state operations. tHRive supports payroll, benefits, compliance, and workforce strategy under a co-employment model, while allowing advisors to retain full authority over day-to-day operations, compensation decisions, and culture.Key areas of focus include:Executive leadership of a multi-state co-employment (PEO) platform supporting financial advisory firmsHR strategy, compliance, and risk mitigation across federal, state, and local employment laws Payroll, tax administration, workers’ compensation, and employer liability oversight Design and delivery of competitive benefits programs, including medical, dental, vision, life, disability, and 401(k) plans Advisor-facing HR consulting across talent acquisition, compensation design, performance management, and employee relations Development of scalable HR infrastructure that supports growth, retention, and profitability Acting as a trusted HR Business Partner to advisors, translating people strategy into business outcomesThrough tHRive, I help advisors reclaim time, protect their businesses, and build sustainable teams—so they can focus on revenue generation, client service, and long-term growth.

Education

• Allegany College of Maryland

  Associate of Arts (A.A.), Hotel, Motel, and Restaurant Management

  2004 — 2006

• The University of Akron

  Bachelor of Business Administration (B.B.A.), Human Resources Management

  2015 — 2017

Skills

• Food & Beverage
• Customer Service
• Training
• Customer Satisfaction
• Behavioral Interviewing
• Account Management
• Onboarding
• Manufacturing
• E-Learning
• Marketing
• Benefits Negotiation
• Interviewing
• Public Speaking
• Rv
• Time Management
• Entrepreneurship
• Sourcing
• Management
• Team Building
• Recruiting
• Teamwork
• Hiring
• Retail
• Microsoft Office
• Sales
• Military
• Contract Negotiation
• Employee Training
• Organizational Leadership
• Non-Profit Volunteering
• Budgets
• Leadership
• Talent Management
• Employee Relations
• Leadership Development
• Competency Based Interviewing
• New Hire Orientations
• Sales Management
• Applicant Tracking Systems
• New Restaurant Openings