Bryan Anderson

About Bryan Anderson

I am a highly motivated and progress-focused Business Operations Manager, having worked on Wave 2 of HBO Max EMEA Launch in 2022. With a track record of initiative and dependability. At Warner Bros. Discovery, I had devised strategic initiatives and worked closely with internal tools to build and connect with consumers through our SVOD streaming platform.Additionally, in my previous role as an Entertainment Lead with the Walt Disney Company, I applied principles of safety, courtesy, inclusion, and efficiency toward team efforts and business improvements. I am progressive minded and in tune with new developments in my field. I have proven to be effective and collaborative with strong time-management talents. I enjoy collective brainstorming sessions which allow me to coordinate diverse activities to achieve a common goal. Furthermore, I was a producer at KTLA 5 Morning News in Los Angeles for 10 years. There I learned how to quickly problem solve issues that would happen before or during a live newscast. In addition, I had won multiple Emmy awards for best morning newscast. Core competencies include:SVOD/AVOD | Streaming Content | International Distribution | Cross Functional Leadership | Final Cut Pro X | Adobe Photoshop | Content Management Systems (CMS)| Airtable | Content Delivery | Publish | Digital Asset Management

Experience

1. Manager, Content Merchandising

   The Cw Network

   May 2025 — Present · Burbank, CA, US

   Led data-driven content merchandising strategies for The CW App, enhancing content discovery, user engagement, and digital promotions across owned and partner platforms.•July 2025 was our best App Download month since Feb 2023 with 955K new installs, a 161% lift from June. We are now at 117.1M total installs.• Collaborated with the Senior Director to curate collections, identify content optimization opportunities, and refine personalization algorithms based on user behavior and platform performance.• Analyzed weekly and monthly performance insights to guide merchandising decisions and maximize platform engagement.•Designed, resized, and published promotional art assets across The CW streaming platform and partner marketing platforms, ensuring consistency with brand and UX standards.• Campaign for Law & Order Toronto, led to our strongest Wednesday total viewer program of 2025.•July 2025 delivered our strongest performance since May 2022, delivering 9.4 million total viewing hours.Sullivan\'s Crossing was the key driver, accounting for 49% of total hours (4.65M). The show attracted 1.45 million unique users - 56% of our total - and brought in over 1 million new users during the month!• Coordinated cross-functionally with Design and Marketing teams to source, deliver, and QA visual assets for digital campaigns.• Managed the end-to-end process for push notifications, in-app messages, and email newsletters, including creative development, scheduling, asset production, and copywriting.• Monitored and reported on the performance of direct marketing campaigns (push/email/in-app), delivering actionable insights to stakeholders to optimize engagement and meet KPIs.• Partnered with Insights & Research to analyze audience segments and develop data-informed strategies for future personalization enhancements.• Maintained and audited content metadata, tagging, and artwork in the CMS to ensure accurate and high-quality presentation of all titles on the platform.

Education

• Riverside City College

  AA & AS, Telecommunications

• California State University, Fullerton

  Bachelor of Arts - BA, Radio-TV-Film

  2007 — 2009

Skills

• Tv Production
• Television
• Broadcast
• Final Cut Studio
• Video Editing
• Film
• Video Production
• Final Cut Pro
• Video
• Entertainment
• Mac
• Friendly Personality