Bryanna Woo
Product Manager @ TikTok Shop, ex-Amazon
- Role
- Sr Product Manager, Seller Acquisition, Tiktok Shop at TikTok
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Bryanna Woo
I’m a strategic product and growth leader with 10+ years of experience scaling tools, systems, and go-to-market strategies across e-commerce, platforms, and consumer brands. I thrive in fast-moving, ambiguous environments—bringing clarity, structure, and creative momentum to the work.My strength lies in turning insights into action. Whether leading roadmap strategy, cross-functional execution, or GTM, I build scalable solutions that drive adoption and impact. At TikTok, I’ve shipped 100+ features, driven a 135% lift in campaign registration conversion, and launched a dogfooding program that turned 600+ support tickets into product improvements. At Amazon Alexa, I led the highest ROI campaign in all of Amazon in Q3 2022. Earlier, I built from 0 to 1 at OfferUp and Crowd Cow.Known for my curiosity, empathy, and ability to lead through change, I approach every challenge with a builder’s mindset—balancing creative problem solving with operational discipline to deliver outcomes for customers and teams alike.
Experience
Sr Product Manager, Seller Acquisition, Tiktok Shop
Jan 2026 — Present · Seattle, WA, US
Education
UW Foster School of Business
Bachelor's Degree, Business - Marketing & Entrepreneurship
2011 — 2015
Wharton Online
Advanced Digital Marketing & Growth Strategies Certificate, Marketing
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