Bryanna Hopson
Vice President of Strategic Technology & Innovation @HIRE Strategies
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WORK HISTORY
Vice President of Strategic Technology & Innovation @HIRE Strategies
Raleigh, NC, US
As Vice President of Strategic Technology & Innovation, I own enterprise systems, operational architecture, and the full marketing and engagement function during a high-growth phase.My role spans strategy and execution across technology, operations, marketing, and employee engagement, ensuring the systems we build actually drive revenue, adoption, and growth.In practice, this includes-Leading CRM and platform strategy, consolidation, and automation-Designing and executing go-to-market and internal communication strategies-Owning the marketing function end-to-end, including sales enablement, website infrastructure, campaigns, and company events-Closing business and supporting revenue generation directly-Building employee engagement systems that improve adoption and retentionRecent impact includes-Leading a 90-day operational reset that consolidated multiple platforms and generated $33k+ in annual hard cost savings-Reclaiming up to two hours per employee per day through workflow and system redesign-Delivering $230k+ in annualized operational value through system, marketing, and engagement alignmentI partner closely with executive leadership to ensure technology, operations, marketing, and employee experience move together.
EDUCATION
North Carolina State University
Bachelor's degree, Parks, Recreation and Leisure Facilities Management
ABOUT BRYANNA HOPSON
Most operational problems don’t announce themselves.They show up quietly, in extra tools, longer days, and teams working harder than they should.That’s where I step in.I’m the Vice President of Strategic Technology & Innovation at HIRE Strategies, where I lead operations, technology, marketing, and employee engagement during a period of growth. I’m hands-on by design, owning the systems and execution that keep the business moving.Recently, I led a 90-day operational reset that-Consolidated multiple platforms into a single system-Generated $33k+ in annual hard cost savings-Reclaimed over productive work hours annually by eliminating workflow friction, system hopping, and manual reworkAlongside my executive role, I take on a limited number of Operational Reset engagements for organizations that feel overtooled, under-optimized, or slowed down by inefficiency.My focus is simple:build systems that scale, remove friction, and give teams their time back, at scale.
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