Bryan Thomas
Head of Performance Marketing @FRASER
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WORK HISTORY
Head of Performance Marketing @FRASER
Berlin, DE
Lead performance marketing strategy and P&L across a multi-client portfolio spanning luxury consumer goods, automotive, financial services and media; actively involved in new business pitches and commercial proposals contributing to agency growth across European and MENA markets• Regularly conduct paid media audits across complex, multi-market client portfolios — translating analytics infrastructure reviews into strategic growth roadmaps for executive leadership; delivered +17% brand awareness and +20% ad recall for a Swiss publisher group through integrated brand campaigns• Driving development of AI-driven marketing agents to automate campaign analysis and reporting; established media planning frameworks and production templates now standardised across the agency
EDUCATION
Udacity
Nanodegree, Digital Marketing
HARBOUR.SPACE
Master's degree, Digital Marketing
St.Josephs College of Commerce, Bangalore, India
Bachelor of Commerce (BCOM), Marketing
Our Own English High School, Sharjah
Commerce
ABOUT BRYAN THOMAS
I’m a hands-on performance marketer with 10+ years of experience managing and strategizing multi-channel campaigns across Europe, the UK, and the Middle East. My passion lies in turning data into actionable insights that drive customer acquisition and revenue growth. I’m fortunate to work across a broad spectrum—• Paid Social: Meta, LinkedIn, Pinterest, TikTok, Snapchat• Paid Search: Google Ads, Microsoft Ads, Amazon Ads• Email Marketing: Klaviyo, Mailchimp• Analytics: Adobe Analytics, GA4, Polar Analytics, Looker Studio• CMS: Shopify, Squarespace, Wix, Weebly• Tag Management: Google Tag Manager, Meta Pixel• Display & Programmatic (Strategic Experience): DV360, RingierI pride myself on my in-depth, hands-on approach—having rolled up my sleeves to manage campaigns end-to-end, I understand the nuances that make strategies work in the real world. While I have strong operational experience across key channels, I also bring strategic insight to display and programmatic advertising from my time working with UBS.Beyond the data and strategies, I’m known for being positive, friendly, and easy to get along with. I value respectful, transparent communication and strive to bring a sense of ambition and collaboration to every team I join. Whether brainstorming creative ideas or diving into campaign analytics, I’m driven by a passion for achieving results and building genuine connections.
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