Bryan McCulloch

About Bryan McCulloch

I’m a Principal Product Manager – Technical who drives large-scale, multi-org systems and brings clarity to high-ambiguity spaces. I rebuild fragmented workflows (102 days → <4), create operational signals where none existed, and launch trust systems that protect high-value retail surfaces and eliminate fraud vectors. I also lead AI-enabled development—deploying production code through natural-language workflows, modernizing legacy systems for AI, and designing agent-based experiences that simplify complex user interactions. I identify and quantify high-value opportunities, gain VP sponsorship for direction and investment, unify engineering on long-term architecture, and deliver global systems that materially improve business and customer outcomes.

Experience

1. Principal Product Manager - Technical

   Amazon

   Apr 2025 — Present · Bellevue, WA, US

   Lead multi-org, global products across integrations, operational signals, trust, and AI-enabled development, delivering clarity in high-ambiguity technical domains.Business User Workflows & Global Integrations • Rebuilt onboarding from a fragmented 102-day flow into a <4-day, self-serve product with a 97% completion rate. • Scaled 1P integrations from <1% to 18% by aligning two VPs on a multi-year roadmap, reducing 98% carrier concentration risk and unlocking $200M+ in value. • Delivered EU expansion (DE/FR/IT/ES) a year early by removing legal, ops, and tech blockers, achieving 22% penetration with 14% lower cost and 36% faster delivery.Operational Signals & Trust Systems • Created operational signals across varied partner networks (hierarchy APIs, scanning workflows, Bluetooth/IoT), eliminating visibility gaps driving 48% of estimate errors and 20% of speed misses. • Launched trust systems protecting $150B+ in retail surfaces—carrier confirmation, dormancy, and Quick Pay retirement—materially reducing fraud vectors. • Unified four orgs on a sourcing-protection model for the full catalog, resolving ambiguity in a controversial space and winning VP-level alignment.AI-Enabled Development & Architecture Modernization • Deployed customer-facing production code via natural-language workflows, unblocking $40M in annual savings by resolving EDI gaps. • Defined modernization paths to make legacy systems AI-ready, identifying priorities to unlock 3× coding-velocity improvements. • Designed agent-based experiences for business-user platforms, enabling scalable handling of 44K+ annual contacts and simplifying complex workflows.

Education

• Ivey Business School at Western University

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2014 — 2015

• Royal Military College of Canada/Collège militaire royal du Canada

  Bachelor of Engineering (B.Eng.), Chemical Engineering

  2005 — 2009

Skills

• Security Clearance
• Leadership
• Management
• Team Building
• Business Analysis
• Recycling
• Business Strategy
• Strategy
• Logistics
• Training
• Strategic Planning
• Project Planning
• Project Management
• Military
• Army
• Operations Management
• Business Development
• Risk Assessment
• Risk Management
• Analysis
• Command
• Chemical Engineering