Bryan McCrae
Founder and Md @Cognitive Enterprises - Sales Motivations
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WORK HISTORY
Founder and Md @Cognitive Enterprises - Sales Motivations
I am the Founder and MD of Sales-Motivations. We have developed a range of evidence based, proven, sales psychology solutions to help people who sell to grow their motivation, resilience and ability to deal effectively with challenges and set backs, leading to higher sales performance.These solutions are effective for anyone who sells, whether this is their full time role or just a small part of what they do. Uniquely, the solutions carry a money back guarantee that they will produce measurable results.Low sales motivation and resilience result in lack of productive activity, inability to cope with rejection, call reluctance, absenteeism and low sales performance.In sales motivation and resilience are key factors in long term sales success and our proven evidence based program enables growing sales motivation and resilience through a practical structured activity based program based on the most effective coaching and learning techniques available. It can be delivered as self-paced e-learning, workshops or a combination of both.Unlike conventional coaching, the SALES MOTIVATIONS program can be used when, where and as often as you like to boost sales success. It provides over six hours of high quality interactive material including over thirty videos and many interactive exercises and quizzes integrated into your normal working activities.It guides you through new ways of dealing with motivation, resilience, confidence, set backs and challenges, using the best evidence based techniques. It is applied directly to your real sales situations, building your sales motivation and resilience to boost sales success and performance, available when and where-ever needed, all at a fraction of the cost of traditional coaching and with a much greater payback than traditional sales training.Take the free trial now to experience it for yourself at
EDUCATION
University of Hertfordshire
B.SC(Hons), Psychology
Henley Business School
High Growth Business Accelerator Program, Business Strategy
SKILLS
ABOUT BRYAN MCCRAE
I can help your sales organisations rapidly improve their selling behaviours, sales skills and sales success, by using innovative, proven, sales development programs based on sales psychology and real life sales and sales management experience. I work both with clients directly and with a growing international community of partners who specialise in sales performance development.Following a personal 20 year award winning track record in sales, sales management I have 15 years experience is sales consultancy, development and training. I founded Sales-Motivations (see in 2010 to provide a unique sales team development solution using advanced psychological techniques, to help people become more motivated and resilient in their sales behaviours and sales activities.The Sales-Motivations blended learning program helps all types of sales people, account managers, new business sales and sales management train to be more effective, regardless of business sector, company size or sales methodology used, by developing their Mindset and growing motivation, resilience and confidence.As the result of work with Blue Chip clients The Association for Business Psychology awarded the program the winner for \'Excellence in Performance Improvement\' in their annual awards in 2014.I am a Fellow of the Institute of Sales and Marketing Management, a member of the British Psychological Society, the Association of Business Psychologists, an ex Committee member of the Special Group in Coaching Psychology and am currently a visiting speaker at Cranfield University and previously at Portsmouth University.I am a frequent speaker at business events and have appeared on BBC 1 to coach a BBC a parliamentary candidate to be able to sell her-self more effectively.Specialities: Many years of successful sales and marketing management, underpinned by a deep understanding of Sales Psychology together with business coaching and training skills. Experienced in proven methods and techniques together with extensive real world experience to help you grow your sales and profits.
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