Bryan Longoria
Digital Communications Manager @Or Secretary Of State\'s Office
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WORK HISTORY
Digital Communications Manager @Or Secretary Of State\'s Office
Salem, OR, US
Over 12 months, I organically grew the Governor\'s social media followers by 365%(from 22k followers to 82k), increasing reach 770% to reach 12.7 million accounts, and increased impressions 1,900% to garnering 16.2 million impressions across 4 platforms- Write, edit, and support the development of speeches, talking points, media releases and letters for the Governor- Manage video production for the Governor, including content planning, storyboarding, script writing, filming, editing, publishing and captioning- Serve as principal photographer and videographer for events- Plan and manage social media and digital content production to include twice-daily posting and 2-5 videos per week- Produce content for the Governor’s social media platforms, establishing an engaging voice and tone that are authentic to Governor Kotek- Connect social media messages to issues of interest and concern to Oregonians- Measure, track, and report digital results- Work with key stakeholders and interagency communicators to develop and share informative, accurate and engaging content- Develop toolkits to support the Governor’s partners and key stakeholders in communicating organizationally aligned social media messages- Conceptualize, oversee, or produce visual content for social media and other digital platforms, such as infographics, videos and social cards- Facilitate livestreams for press conferences- Coordinate and ensure digital accessibility for livestreams through interpreters and live captioning- Lead overall plan and content development for the Governor’s web presence, including the main site on Oregon.gov and additional emergency websites- Serve as the main point of contact for website vendor and provide web training- Manage news clips service and monitor social media coverage of the Governor’s policies- Develop memos and staff events.
EDUCATION
Corban University
Master of Business Administration (M.B.A.), Business Administration
Sys Computer Systems
Certificate, HTML, CSS and PHP
University of Oregon
Bachelor's Degree, Public Relations, Advertising, and Applied Communication
Emergency Management Institute, FEMA
Certification, Public Information Officer
National Wildfire Coordinating Group
Certificate, Public Information Officer Type 3 (PIO3), Crisis/Emergency/Disaster Management
SKILLS
ABOUT BRYAN LONGORIA
I’m an experienced marketing and public relations professional with a formal background…
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