Bryan Krum
Marketing Coordinator @NKBA | Co-Founder of Beat The Odds
- Role
- Marketing Coordinator at Nkba
- Location
- Bethlehem, PA, US
- LinkedIn followers
- 500 followers
About Bryan Krum
I am a data-driven marketer with a passion for maximizing efficiency and optimizing organizational processes. Colleagues describe me as adaptable, communicative, driven, and meticulous, all qualities of which I bring to any task I work on. My background includes project management, event planning, email marketing, social media marketing and management, as well as branding and graphic design.
Experience
Marketing Coordinator
Jun 2024 — Present · Bethlehem, PA, US
Developed a normalized performance scoring system leveraging open and click rates to benchmark campaign effectiveness and measure improvement across email campaigns.Prepare post-program reports for internal initiatives and sponsorships by utilizing Google Analytics and Mailchimp to highlight KPIs, including page views, time-on-page, email open rates and click rates.Execute website content updates and page design using WordPress, supporting UX and SEO improvements to enhance visibility and engagement.Facilitate daily sponsor communications to gather digital assets and establish timelines for deliverables.Serve as Virtual Events Program Liaison; moderating webinars with industry leaders, managing technical logistics and live chat to drive audience engagement, and organizing speaker recordings and materials.Perform project management responsibilities by coordinating team schedules, identifying key contributors, and developing tailored meeting agendas to drive collaboration.
Education
Moravian University
Bachelor's degree, Marketing/Marketing Management, General
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