Bryan B. Joffe

Owner Co Founder @Beachside Rehab

Soho, NY, US

Created 142 Sullivan inspired by need for upscale neighborhood (SoHo) sitting room/bar with music at its core.Took over lease of empty store front on favorite block in Manhattan, Sullivan street between Prince and Houston. Apprenticed under plumbers, architects, contractors to build out space with limited budget. Co-Designed interior.Designed menu, worked with distributors to choose products. Developed relationships with vendors to optimize price points and margins. Inventory and storage solutions. Co-Curated music program. OUR STORY:Throughout its history, the Soho area of Greenwich Village has been populated by a seamless flow of locals, artists, musicians, and likeminded individuals representing the diversity that defines this great city. As landmark neighborhoods continue to fall victim to gentrification, the Sullivan strip of Soho remains one of Manhattan’s last standing historical enclaves. Although new businesses and tenants create ongoing change, its defining characteristics remain intact.Enter 142 Sullivan, a bar occupying a small piece of Sullivan Street, Soho. The rotating artists series, beverages, and music, which includes an extensive vinyl collection, have all been curated to provide a chic blend of localism and cultural growth. We welcome patrons to enjoy all that has been created for what we believe to be a unique experience.

University of Florida

Bachelor’s Degree