Bryan Herrman
Chief Brand Officer @Walz Tetrick Advertising
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WORK HISTORY
Chief Brand Officer @Walz Tetrick Advertising
Client Service + Brand Strategy, we call it Brand Leadership. I lead our Brand Leadership teams across agency clients including Kansas City Royals, Dairy Queen, Papa Murphy\'s, KFC, Advent Health, CommonSpirit/CHI Health, CoxHealth, UMB Financial, Americare Senior Living, SHAZAM Financial Technology, Foley Equipment, Wenger Manufacturing and PKD Foundation. With 30+ years of strategic leadership experience in a broad variety of industries from retail to hospitality, financial services, sports and consumer packaged goods, I\'ve worked with national brands like Hershey, Anheuser-Busch, Coca-Cola, Fruit Of The Loom/Russell Athletic, Citibank, Microsoft, Hallmark, Best Western Hotels, Tractor Supply Company, Helzberg Diamonds, NASCAR and PGA TOUR. My goal is to effectively connect insights, products, services and technology in order to help build consumer experiences that best drive shared business objectives with our partners and within our organization. NO COOKIE-CUTTER PLANS. EXPERTS IN HIGHLY LOCALIZED STRATEGIC ADVERTISING. At Walz Tetrick, we’re Local Media & Marketing experts for regional and national brands with multiple markets or locations. We provide highly-targeted brand strategy, creative and integrated media for B2B and B2C organizations in a variety of industries including restaurants, healthcare, gaming/casinos, sports & entertainment, higher education and manufacturing. We specialize in creating plans to meet the local competitive needs of individual markets through deep understanding of the unique dynamics of each location, versus a one-size-fits-all approach. This makes us perfect for franchises, chains, co-ops, networks, associations and integrated systems – or any brand with multiple locations/markets. Website
EDUCATION
Fort Hays State University
BA, Business / Marketing
Kansas State University
School of Architecture & Design
Burke Institute of Applied Marketing Research
Certified: Quantitative + Qualitative Methods, Research Moderator, Marketing Research
SKILLS
ABOUT BRYAN HERRMAN
I am a research & insights-driven marketing professional with 30+ years of corporate and…
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