Bryan Harmon

About Bryan Harmon

Senior Marketing Leader with over 20 years of global B2B marketing and sales enablement experience.• Drove double digit year-over-year increase in variable margin across 22 markets through performance analytics, marketing automation, channel enhancements and sales force optimization.• Launched marketing capabilities and sales tools in the U.S, Europe, Latin America, Canada and Australia Pacific Asia which have driven millions in incremental revenue.• Feedback from multiple senior leaders includes: “extremely bright,” “strategic thought leader,” “strong relationship building and collaboration skills,” and “drives exceptional results.”Specialties: B2B Marketing Strategy & Execution Marketing Automation Communication Strategy Acquisition Marketing Demand Generation Lead Nurturing Customer Experience Product Management Sales Effectiveness Go-To-Market Strategy Marketing Measurement & Analytics Global Investment Allocation

Experience

1. Senior Director Prospect & Digital Marketing

   ADP

   Mar 2016 — Present · New York, NY, US

   Help prospects meet their goals and answer key questions with relevant thought leadership content delivered though multi-channel demand generation and nurturing campaigns across paid and earned social, e-mail, display and other channels• Explore data driven approaches to reading prospect’s digital body language and determine content of greatest interest• Maximize bottom of the funnel conversion through the prospect centric design of the MAS site experience, exit intent marketing, and conversion rate optimization• Support prospects in down-funnel exploration mode though paid search, competitive conquesting and pay per lead (PPL) • Define the strategy for MAS’ team of Sales Development Reps including lead source prioritization and success metricsAccomplishments• Launched first demand generation campaign with 11 assets and 20 channels resulting in >4K new contacts and $6M in revenue• Lifted lead conversion over 15% and page traffic over 30% with a customer centric redesign of the MAS site• Drove an incremental 300 leads with gated content experiences retaining prospects otherwise exiting the site• Converted peer reviews from a liability to an asset with top performing social media campaign and new pay per lead channels

Education

• Cornell Johnson Graduate School of Management

  Master of Business Administration (MBA), Strategic Brand Management Immersion

  2002 — 2004

• London Business School

  Master of Business Administration (MBA)

  2003 — 2003

• Wirtschaftsakademie Hamburg

  One-year work & study program with full scholarship

• UNC Charlotte Belk College of Business

  BSBA, International Marketing

  1996 — 1999

Skills

• Sales
• Financial Services
• Crm
• Online Advertising
• Social Media Marketing
• Customer Relationship Management (Crm)
• Competitive Analysis
• Customer Experience
• Marketing
• B2b
• Direct Marketing
• Product Management
• Strategic Partnerships
• B2b Marketing
• Segmentation
• Market Research
• Consulting
• Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Business Development
• Digital Marketing
• Go-to-Market Strategy
• Strategy
• E-Commerce
• Analytics
• Business Strategy
• Business-to-Business (B2b)
• Strategic Planning