Bryan Fogg

About Bryan Fogg

Navigating the intersection of data and creativity with a 20+ year track record, I\'ve carved a niche as a marketing executive where consumer insights and innovative engagement strategies converge.Renowned for assembling and leading high-caliber teams, my leadership has been pivotal in global analytics and loyalty solutions, driving transformative initiatives that elevate brand relevance, foster customer loyalty, and secure market leadership.A transformational leader, I am lauded for steering C-level strategy, integrating cutting-edge technologies, and converting insights into measurable business successes. My approach inspires growth mindsets, ignites creative impact, and guides complex transformations, cementing my status as a trusted advisor with a commanding executive presence.CAREER HIGHLIGHTS Led a revolutionary transformation of marketing technology and loyalty solutions, pioneering the development of cutting-edge Marketing Science and Consumer Pulse tools, innovations that profoundly influenced our global marketing strategy, enabling ready access to consumer insights and equivalency of understanding across brands and levels. Spearheaded the development of two global insights teams, fostering cross-disciplinary collaborations and delivering actionable analytics to drive strategic decision-making across all commercial channels. Pioneered an innovative new competency integrating consumer insights, data analytics, marketing intelligence and data science, fortifying our global brands to dynamically meet evolving consumer needs and preferences. Launched a loyalty program across three strategic markets, amassing over 1.5 million memberships, propelling sales and boosting visit frequency and customer retention, cementing brand preference and growth.SPECIALTIESExecutive & Transformational Leadership | Strategic Visioning & Planning | Data Analytics & Consumer Insights | Marketing Loyalty Programs | Business Development & Growth Strategy | Organizational Development | Talent Development & Team Building | Digital Marketing & E-commerce Analytics | Budget & Cost Management | Media Mix Modeling & ROI Analysis | Vendor Relations & Negotiation | Global Marketing Strategy | Consumer Behavior Analysis | C-Level Communication & Stakeholder Engagement | Data-Driven Decision Making | Multidisciplinary Collaboration

Experience

1. Chief Data and Insights Officer

   Atlanta Hawks

   Jan 2024 — Present · Atlanta, GA, US

Education

• Texas Christian University

  Bachelor of Arts - BA, Marketing, Management, History

• Harvard Business School Executive Education

  Executive Education Certificate, Competing on Business Analytics and Big Data

  2018 — 2018

Skills

• Email Marketing
• Omniture
• Target Marketing
• Database Marketing
• Marketing
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Multi-Channel Marketing
• Marketing Research
• Advertising
• Merchandising
• Customer Insight
• Analytics
• Direct Mail
• Crm
• Loyalty Programs
• Market Planning
• Loyalty Marketing
• Direct Marketing
• Strategy
• Management
• Segmentation