Bryan Butler

About Bryan Butler

Hello LinkedIn Community!I’m Bryan Butler, a marketing executive, founder, and strategist who thrives at the intersection of creativity and performance.Over the past decade, I’ve helped enterprise brands, SaaS companies, eCommerce platforms, and independent artists scale their reach, reduce acquisition costs, and drive serious revenue growth — often with lean budgets and ambitious timelines.A few things I specialize in: Paid media strategy across Google, Meta, TikTok, YouTube, and programmatic CRM and lifecycle marketing (HubSpot, Klaviyo) that drives long-term value Performance-based growth for B2B SaaS, DTC brands, and independent artists Music streaming campaigns, fan acquisition funnels, and playlist strategy Data-driven attribution modeling and feed optimization Leading cross-functional teams and building scalable marketing systemsWhether I’m launching a multi-million-dollar paid media campaign, optimizing Shopify feeds, or building artist fan funnels through Spotify and YouTube, I bring the same philosophy to every project: data-backed creativity with measurable outcomes.What I’m known for: Driving 20x+ ROAS through full-funnel paid media strategies Building custom attribution frameworks for brands without Launching CRM systems and email nurture flows that convert Managing $100M+ in ad spend across Google, Meta, TikTok & more Growing DTC brands like Salt & Straw to 7-figure revenue levels Elevating independent musicians with fan acquisition, visual content, and streaming campaigns Founding two businesses that support both corporate and creative clients — SmarTech (growth consulting) and World Wandered Media (music marketing)At heart, I’m a strategist and builder, whether it’s a marketing funnel, a brand identity, a podcast, or a new revenue stream. I love collaborating with teams who are bold enough to test, optimize, and win.Let’s connect if you’re looking for: A marketing partner who understands both brand and performance Someone who can lead from strategy through execution Help scaling your platform, artist, or product with clarity and consistency

Experience

1. Chief Executive Officer & Co-founder

   Smartech

   Aug 2022 — Present · Las Vegas, NV, US

   As the CEO and Founder of SmarTech, I built a dynamic consulting firm from the ground up, specializing in growth strategy, customer acquisition, and marketing technology for enterprise clients. My passion for data-driven decision-making and RevOps innovation has helped brands like Delacon and NewsCorp Australia optimize their tech stacks, reporting, and omnichannel campaigns for measurable success.Key Responsibilities & Achievements:Strategic Leadership: Founded and scaled a performance-driven consultancy, guiding clients across industries with tailored growth strategies and analytics-powered solutions.Tech Stack & Integrations: Designed and deployed customized tech stacks (GA4, HubSpot, GTM, TapClicks, CRM systems) to streamline reporting, attribution, and workflow automation for clients.Partnership Expansion: Forged key partnerships with HubSpot, TapClicks, and Channable—negotiating exclusive sales/service agreements for ANZ markets to unlock new revenue streams.Omnichannel Media Mastery: Led media planning and execution across Google Ads, Meta, TikTok, Reddit, and programmatic channels, maximizing client ROI.HubSpot Architect: Built CRM systems, email nurture campaigns, and lead scoring frameworks for B2B and DTC brands, enhancing customer lifecycle management.Data & Feed Optimization: Certified Channable reseller; managed client data feeds, GA4 migrations, and GTM implementations while optimizing product feed structures.Thought Leadership: Launched the SmarTech Spotlight podcast, sharing insights on RevOps, Martech, feed optimization, and attribution modeling to educate the industry.

Education

• Eureka High School

  Yes, Music, Business

• College of the Redwoods

  Coursework: Music & Advertising