Bryan Benson
- Role
- Vice President of Marketing and Product Development at FNA Group
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Bryan Benson
Business strategist with solid background in sales and marketing, enhancing…
Experience
Vice President of Marketing and Product Development
Jul 2022 — Present
As the Vice President of Marketing and Product Development, I am responsible for the strategy, tactics and programs that create and expand interest, increase demand and recognition for FNA Group’s products. I manage product development and all marketing functions to achieve the company objective of sales, growth, profits, and visibility while ensuring a marketing message and positioning strategy consistent with the company direction. I lead product marketing and creative services teams that create and direct event, channel, and digital marketing. I am responsible for management of FNA’s third party media agencies aligned with internal marketing strategies and resources.
Education
Kansas State University
Bachelor of Science Degree
Skills
- Cross-Functional Team Leadership
- Sales Operations
- P&L Management
- Forecasting
- Brand Management
- New Business Development
- Product Development
- Management
- Strategy
- Pricing
- Strategic Planning
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