Bryan Shaw

About Bryan Shaw

With expertise in Digital Experience research, I specialize in uncovering meaningful user…

Experience

1. Digital Experience Researcher

   Fortune Brands Water Innovations

   Oct 2021 — Present · North Olmsted, OH, US

   Lead research initiatives to analyze user behavior and improve e-commerce experiences across multiple websites. Utilize tools such as Full Story, Microsoft Clarity, Google Analytics, Google Looker Studio, and SearchSpring to gather data and present actionable insights to stakeholders. Design and optimize reporting dashboards to implement recommendations that enhance product performance. Discovered previously unknown bot traffic, optimizing website analytics accuracy. Conducted user testing for best placement, size, and functionality of the search bar. Implemented and managed third-party internal site search to improve usability reducing “no result” returns. Diagnosed a confusing experience in the Faucet Finder tool forcing users to submit photos twice. Identified and reduced site errors by 90%, significantly enhancing performance. Conducted root cause analysis to resolve mobile checkout issues, increasing conversion. Led studies on customer segmentation, improving targeted email campaigns. Increased page retention by as much as double and tripled click conversion rates on key landing pages with data-driven recommendations. Delivered comprehensive analyses on campaign performance and areas for improvement. Diagnosed specific steps taken that would break the cart. Reworked customer review data feed to allow shared reviews across product finishes with Bazaarvoice Utilized component-based web design to build pages in SAP SmartEdit. Configured search synonyms, keyword banners, and redirects to eliminate no-return results in SAP Backoffice.

Education

• Lyndon State College

  Bachelors, Broadcast Meteorology

  2004 — 2008

Skills

• Editing
• Photography
• Forecasting
• Content Management
• Weather
• Weather Forecasting
• Meteorology
• Radio Broadcasting
• Broadcast
• Avid Newscutter
• Avid Inews
• Web Content
• Weather Central
• Wsi
• Gui
• Broadcast Journalism
• Video Production
• Avid
• Broadcast Television