Bryan Poerner

About Bryan Poerner

Brand builder and operator with 20+ years leading growth across global sport and lifestyle companies, including Puma and Diadora.Today, I serve as President & CEO of Diadora North America, where I lead the business across all channels—driving brand positioning, distribution strategy, and operational execution in close partnership with our Italian headquarters.My career has been built at the intersection of product, sales, and brand. Particularly focused on:• Rebuilding and elevating heritage brands in the U.S. market• Creating premium positioning through disciplined distribution• Connecting product storytelling with commercial results

Experience

1. President & CEO, Usa

   Diadora

   Dec 2022 — Present

   Lead the North American business for Diadora, overseeing all operations, sales, and brand strategy across the U.S, Mexico and Canada.Drive brand positioning and commercial strategy across sport and lifestyle categories.Expand distribution across specialty, national, and lifestyle channels while maintaining disciplined brand positioning.Lead cross-functional teams across sales, marketing, merchandising, and operations.Strengthen alignment with global teams to accelerate go-to-market execution and regional relevance.Build long-term growth strategy focused on premium positioning and sustainable market expansion.

Education

• Stockton University

  B.A., Marketing

  1995 — 2000

Skills

• Brand Development
• Product Development
• Sales Management
• Retail
• Trade Shows
• Sportswear
• Marketing Strategy
• Product Management
• Sporting Goods
• Entrepreneurship
• Account Management
• Sourcing
• Sales Process
• Marketing Management
• Management
• Product Marketing
• Merchandising
• Apparel
• Marketing Communications
• Social Media Marketing
• Digital Marketing
• Marketing
• Footwear
• Sales
• Wholesale