Bryan O. Nieves
VP of Strategic Accounts at MMIT (Managed Markets Insight & Technology)
- Role
- VP Strategic Accounts - Payer & Real World Data Solutions for Pharma at MMIT
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Bryan O. Nieves
Passionate about driving innovation in healthcare, I specialize in delivering high-impact data and market & patient access solutions to pharmaceutical organizations. As a top performer at MMIT a Norstella Company, I partner with industry leaders to navigate the complexities of payer dynamics and real-world data (RWD), leveraging Claims, Lab, and EMR insights to optimize patient access and commercial success.With a track record of building strong relationships and providing strategic guidance, I thrive on helping life sciences companies make data-driven decisions that accelerate therapies to market. My commitment to excellence, combined with deep industry expertise, allows me to deliver tailored solutions that drive measurable outcomes.
Experience
VP Strategic Accounts - Payer & Real World Data Solutions for Pharma
Aug 2021 — Present · Fort Lauderdale, FL, US
Led strategic partnerships with top biopharma clients, delivering tailored market access solutions that accelerated commercialization and improved patient access across therapeutic areas. Successfully expanded MMIT\'s footprint by identifying new revenue opportunities, enhancing client satisfaction, and contributing to record growth yearly. Top revenue performance within assigned business segment in 2024! Top two performer in 2023 & top three performer in 2022!Orchestrated cross-functional account strategies by aligning SDR, solutions, and client success teams to deliver integrated solutions spanning formulary, policy, and patient access data. Championed customer success by ensuring alignment between client priorities and MMIT\'s evolving capabilities.Supported multiple product launches across oncology, rare disease, and specialty therapeutics by leveraging MMIT’s access and coverage data to inform go-to-market strategy and payer engagement.Excelled in the integration of MMIT\'s market access & real-world data (claims, lab, EMR,) to create more actionable insights for clients pursuing commercial excellence, HEOR. Positioned MMIT’s evolving RWD capabilities as a core growth pillar for strategic accounts.
Education
Florida International University - College of Business
Master of Business Administration (MBA), Business Administration and Management, General
2011 — 2012
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