Bryan McWethy

Experience

1. Senior Manager, Sportsbook Promotions

   BetMGM

   Sep 2022 — Present · MI, US

   Directing Promotions P&L and directing strategy for Acquisition, Retention and Free-To-Play verticals- Driving improved player retention and handle growth through a data-driven promotional plan- Leading Sports tax optimization taskforce to drive NGR less tax and EBITDA growthbonus optimization, customer segmentation and tax efficiency efforts- Led and executed multiple segmentation launches to maximize efficiency of bonus spend/reinvestment- Led new state launch plans for BetMGM in Maryland, Ohio, Massachusetts, Kentucky, North Carolina- Leading \"One Offer, One Voice\" multi-channel marketing plan around promotional calendar in partnership with CRM, Trading, Product, Brand, Digital Marketing, Social, Advertising, Partnerships teams and more- Managing Creative process with Promotions to ensure consistency with Brand standards and that each asset clearly communicates value proposition- Led company to EBITDA Positive in Q1 \'25

Education

• University of Michigan

  Bachelor of Arts in Sport Management

  2010 — 2015

• Eastern Michigan University

  Sport Management

  2008 — 2010

Skills

• Microsoft Word
• Team Leadership
• Microsoft Office
• Sales
• Strategic Selling
• Event Planning
• Sports
• Value Based Selling
• Social Networking
• Internal Communications
• Social Media Marketing
• Up-Selling
• Solution Selling
• Problem Solving
• Powerpoint
• Microsoft Excel
• Facebook
• Sports Writing
• Sports Management
• Retail Sales
• Marketing
• Public Speaking
• Social Media
• Sports Marketing
• Teamwork
• Business
• Presentation Skills
• Persuasive Presentations