Bryan Kirsch
Co-Founder @ Relative Consulting | Award Winning Marketing Communications Executive | Brand Building Strategist | Executive Visability Expert | Content Creator | Entrepreneur
- Role
- Head of Marketing Communications at Victory Snacks
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Bryan Kirsch
Emmy-nominated, award-winning brand marketing and communications executive with 20+ years…
Experience
Head of Marketing Communications
Jan 2025 — Present · US
Led all brand marketing, communications, and PR strategy for an emerging better-for-you snacks and beverage company, driving awareness, trial, and sales in a competitive CPG market.Developed and executed the national launch strategy across digital, social, retail, and experiential channels, resulting in accelerated retail placement and consumer adoption.Built the company’s brand voice, positioning, and messaging framework to differentiate in the functional snacks/beverage category.Negotiated and activated strategic sponsorships and partnerships with major universities\' athletic departments, sports teams, athletes, and lifestyle influencers to strengthen brand credibility and expand reach.Directed integrated campaigns (paid, owned, earned, influencer, experiential) delivering measurable increases in consumer engagement, social following, and sales conversions.Managed media relations and press opportunities, securing placements in regional and national outlets covering health, wellness, sports, and consumer lifestyle trends.Partnered with product development and sales to align go-to-market communications with distribution strategies, retail activations, and consumer promotions.Oversaw design and production of marketing assets, including packaging, event collateral, and digital creative.Built and managed a cross-functional team of agency partners and freelancers to execute creative, digital, and PR initiatives efficiently and on-brand.Established KPIs, reporting, and analytics dashboards to measure campaign effectiveness, optimize spend, and track ROI on marketing investments.
Education
Monmouth University
Business/Corporate Communications
1997 — 2001
Skills
- Crm
- Corporate Branding
- Cision
- Advertising
- Corporate Communications
- Entertainment
- Event Management
- Integrated Marketing
- Leadership
- Management
- Marketing
- Marketing Communications
- Marketing Strategy
- Media Relations
- Negotiation
- Press Releases
- Product Launch
- Event Planning
- Program Management
- Public Relations
- Publicity
- Relationship Marketing
- Sales
- Selling
- Social Media
- Social Media Marketing
- Sponsorship
- Sports
- Storytelling
- Strategic Communications
- Strategic Planning
- Strategy
- Training
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