Bryan Gonzales

About Bryan Gonzales

With over 20 years of experience in the greeting card industry, I am a passionate and innovative creative leader who specializes in licensed product development. I have partnered with some of the top licensors in the world, such as Peanuts, Marvel, NFL, DC Comics, and Nintendo, to create world-class products that delight customers and drive sales. I am motivated by the challenge of developing compelling and differentiated products that align with the licensors\' and Hallmark\'s brands, strategies, and initiatives. I bring diverse perspectives and experiences to the team, as well as a collaborative and supportive attitude.As a License Creative Manager at Hallmark Cards, I provide creative leadership and direction to the product development, visual merchandising, social media, and marketing teams. I educate, art direct, and collaborate with them to help them create licensed products that meet the highest standards of quality and design. I also negotiate through creative challenges, break down barriers, and provide license expertise that aids in the delivery of unique and innovative products. I use my skills in Adobe Creative Suite and art direction to create and review designs, as well as to communicate effectively with internal and external stakeholders. I have developed long-standing relationships and trust with licensors and internal business partners, and have contributed to the success and growth of Hallmark\'s licensed portfolio.

Experience

1. Account Manager

   Market Brew

   Feb 2025 — Present · Lawrence, KS, US

   As an Account Manager at Market Brew, I manage client relationships and accounts, ensuring top-tier customer satisfaction with our SEO SaaS platform. Additionally, I collaborate with cross-functional teams to drive business development initiatives and fuel the company\'s growth.

Education

• The University of Kansas

  BFA

Skills

• Sketching
• Marketing Communications
• Illustrator
• Logo Design
• Character Animation
• Corporate Branding
• Graphics
• Licensing
• Book Design
• Animation
• Web Design
• Interaction Design
• Image Editing
• Creative Problem Solving
• Branding & Identity
• Invitations
• Creative Strategy
• Art
• Catalogs
• Concept Design
• Corporate Identity
• Photoshop
• Project Coordination
• Brochures
• Visual Communication
• Pre-Press
• Project Management
• Mac
• Drawing
• Photography
• Brand Development
• Art Direction
• License Management
• User Interface Design
• Product Development
• Digital Illustration
• Image Manipulation
• Creativity
• Painting
• Creative Direction