Bryan Fielding
Digital Marketing at Wayfinder | Artist | Vegan
- Role
- Digital Marketing Hubspot Specialist at Wayfinder
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Bryan Fielding
Hey there - Bryan here! A little about me - I enjoy hiking, traveling, painting, live music, cooking, and gardening. Professionally, I\'m interested in growth marketing practices, brand reputation, consumer psychology, and emerging tech. Feel free to explore my resume and LinkedIn profile. Connect with me - I\'m happy to answer any questions about my skills & experience-Favorite quotes that keep everything in perspective:\"What happens on Earth, stays on Earth\"- Kendrick Lamar\"My most important project is building habits that my happiness and freedom require\"- Yung Pueblo
Experience
Digital Marketing Hubspot Specialist
Jan 2024 — Present · Colorado Springs, CO, US
Responsible for a variety of marketing activities that support campaigns around Wayfinder\'s research-backed content, platform updates, and thousands of lessons + activities. Wayfinder directly supports teachers, counselors, and administrators with planning tools + resources to improve students\' well-being and learning experience. • Use Hubspot on a daily basis to create, launch, and report on all weekly outbound email campaigns, partner campaigns, and \"Navigator\" newsletters to meet New MQL goals and retain current partners. Associated tasks include building landing pages + emails, creating forms, workflows/automation, segmenting lists, testing assets, documenting performance, and much more.• Completed an effort to build 52 state-specific \"Crosswalk\" landing pages + auto-emails to increase localized engagement and highlight different education standards in each state. Tracking the performance of these pages also works to inform the team on how to allocate resources relating to conferences + events in different regions. • Regularly improve SEO using SEMRush and Webflow to boost organic search traffic by 12% and reduce site load time by 0.14 seconds. Corrected over 400 errors and 550 warnings to increase our overall website SEO score. • Collaborate with customer/partner success, product, events, design, and sales teams to optimize & deliver new + relevant content.
Education
University of South Florida
Bachelor of Arts, Marketing
2014 — 2018
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