Bryan di Biagio
Brand Director @INNOCEAN USA
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WORK HISTORY
Brand Director @INNOCEAN USA
Brand Director - Hyundai Motor America & Hankook Tire Hyundai Motor America: Agency lead for the following present and past initiatives: •’22 FIFA World Cup Sponsorship as part of a Global Hyundai initiative that entails social first and traditional messaging •First-to-market OEM launch of an Electric Vehicle Subscription program •Global Film integrations with Disney and Sony Pictures •Branded Content partnerships with Disney, Kelly Clarkson Show, Amazon, NatGeo, Spotify, iHeart Radio, etc. •NBC Sunday Night Football sponsorship •Univision Sábado Futbolero Hispanic sponsorship •Multiple cross-functional product launches Nationally & Globally •COVID-19 response campaign, being the 1st OEM to market in March of ’20 •Redefinition of the Brand 3 times within the past 10 years •4-year NFL sponsorship as an “Official Vehicle of the NFL”, yielding an increase in brand awareness and consideration year-over-year •11 in-game Super Bowl spots with surrounding campaigns to support each spot •4-year sponsorship with NCAA Football Hankook Tire: •Member of new business team to acquire and launch all-new cross-channel campaign
EDUCATION
Indiana University Bloomington
Marketing
SKILLS
ABOUT BRYAN DI BIAGIO
17+ years of Brand Marketing / Advertising experience in all areas from traditional to…
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