Bryan Bedford

About Bryan Bedford

Revenue Growth & Enhancement | Market & Product Differentiation | Direct & Channel Sales Strategy I 2024 Venues Now All StarAs a seasoned Senior Executive, I bring extensive experience across the Consumer Industries including Sports, Media, Entertainment, Retail and Hospitality with deep expertise in OT/IOT/AI use cases. Having honed my skills in executive sales management, direct & channel sales, and business advisory roles, my passion lies in leadership and mentorship. I have a track record of launching and scaling industry-changing technologies, from emerging startups to Fortune 50 firms, driving profitable growth and optimizing investment in both current and potential global contracts/assets to ensure sustained business success.My strategic vision is particularly pronounced in the Sports & Media Tech business, where I focus on amplifying significant revenue streams, understanding client needs, identifying new business opportunities, fostering product innovation, and securing a competitive advantage. I\'m adept at setting, recommending, and implementing business & sales strategies, as well as developing, presenting, and executing approved annual plans. My experience in making critical leadership decisions spans from capital expenditures to talent management, human resources, contract acquisition, and the exploration of new revenue streams.In addition to this, I pride myself on my ability to build and maintain key relationships with clients, partners, and industry stakeholders, positioning businesses effectively within their respective marketplaces. I promote a high-performance team culture based on trust, mutual dependency, curiosity, continuous improvement, and innovation. Leveraging KPIs and various tools, I monitor team engagement and retention, developing action plans to address individual and team development opportunities. As a key member of the senior leadership team, I actively participate in enterprise-level strategy, opportunities, decisions, and support.

Experience

1. Gm Director Consumer Industries (Retail, Hospitality, Sports, Media & Ent) & Business Solutions

   Cisco

   Apr 2024 — Present · Oklahoma City, OK, US

   I serve as the Sales General Manager for Cisco\'s unified Business Solutions and Consumer Industries organization. My remit spans a high-impact portfolio inclusive of all industries while having a heightened remit around Retail, Hospitality, Healthcare, and Sports, Media & Entertainment. In this role, I lead a multi-disciplinary team focused on the intersection of Business Innovation, Solution Development, and Global Go-to-Market Sales strategy. My leadership encompasses both Direct and Channel Sales, where we orchestrate a world-class partner ecosystem to deliver digital outcomes for the world\'s most iconic brands and well over a $2B in revenue. I also serve as GM of our global IPTV/Digital Signage Business (VisionEDGE)Whether we are designing the award-winning, high-density Wi-Fi infrastructure for SoFi Stadium and Hollywood Park (host of Super Bowl LVI), redefining the guest journey for Royal Caribbean Cruise Lines, or digitizing the \"Quick Service\" experience for Inspire Brands, my team is at the forefront of industry-specific innovation.Innovation examples:Healthcare Transformation: Driving the \"Hospital of the Future\" through secure, low-latency connectivity and IoT-driven patient care solutions.Retail & Hospitality Excellence: Leveraging Edge AI and computer vision to optimize omnichannel operations and guest personalization-earning Cisco multiple industry accolades for retail.Business Solution Development: Moving beyond hardware to co-develop industry-specific platforms (like IP Fabric for Media) that unlock new workflows for our clients.General Management & Strategy: Leading the \"One Cisco\" vision to ensure that our networking, security, and collaboration portfolios are seamlessly integrated into the business imperatives of our customers.From the boardroom to the stadium floor, and from the clinic to the high seas, we have the team and the vision in place to lead your organization on a transformative journey of technology innovation.

Education

• University of Central Oklahoma

  Master's, Education-Business Marketing

  1999 — 2001

• Southern Nazarene University

  B.S., Business Administration, Minor: Mass Communication

  1994 — 1998

Skills

• Marketing Strategy
• Sales Management
• Iptv
• Digital Asset Management
• Wifi
• Digital Media
• Business Development
• Strategic Planning
• Social Media Marketing
• New Media Strategy
• Strategic Partnerships
• New Business Development
• Complex Sales
• Management
• Leadership
• New Media
• Digital Video
• Forecasting
• Salesforce.com