Bruno Santiago Barros
Benefits Administrator
- Role
- Owner and Marketing Analyst at Wizarding Bruno
- Location
- Rexburg, ID, US
- LinkedIn followers
- 500 followers
About Bruno Santiago Barros
HR professional with hands-on experience leading payroll and benefits operations in…
Experience
Owner and Marketing Analyst
Sep 2022 — Present · Rexburg, ID, US
Conducted statistical analyses using R (Two-Way ANOVA, t-tests), increasing video views by 150%.• Applied data wrangling techniques for analysis.• Utilized Excel (VLOOKUP, IF statements, and conditional formatting) for dynamic dashboards.• Performed research and developed marketing strategies.• Selected products and set pricing to optimize revenue.• Managed budgets; analyzed sales data to optimize pricing and ad spending.• Conducted thorough market research, identifying trends and content opportunities, leading to a 150% increase in average video views and a growth from 1,500 to 24k subscribers.• Developed and executed social media strategies, enhancing brand visibility and engaging target audiences to meet marketing objectives.• Utilized data visualization and analysis tools, such as Google Analytics, for informed decision-making.• Managed social media accounts across platforms, including Instagram and YouTube, ensuring consistent brand messaging and engagement.• Orchestrated social media advertising campaigns, overseeing budget allocation, audience targeting, ad creative creation, and performance tracking.• Optimized video content for YouTube, incorporating engaging intros, outros, thumbnails, titles, descriptions, and tags to boost viewer engagement.• Demonstrated expertise in professional video editing software, including Adobe Premiere Pro, After Effects, Davinci Resolve, and Wondershare Filmora.• Crafted concise and impactful scripts tailored to the YouTube format, integrating brand messaging, call-to-actions, and sponsor details.
Education
Brigham Young University - Idaho
Bachelor of Science in Business Analytics, Business Analytics
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