Bruno Barba
Deputy Director @Sotheby's
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WORK HISTORY
Deputy Director @Sotheby's
London, GB
As the Head of Luxury Communications for Europe, the Middle East and Africa, I lead all PR outreach for Sotheby\'s Luxury Division within that region across product, auction sale campaigns, stakeholder profiling, etc. reporting directly to the Chief Communications Officer. The Luxury Division of Sotheby\'s (generating over $2 billion annually) includes all auction and retail sales related to jewellery, watches, handbags and accessories, vintage cars, sneakers, sports memorabilia, modern collectibles and much more. I strategically supervise all PR activities across Europe and the Middle East with a particular focus on Switzerland (Geneva), the Middle East, the UK and France, where most of our major EMEA sales and exhibitions take place across the year.
EDUCATION
University of Exeter
Master's degree, International Public Relations
CELSA Paris-Sorbonne
Master's degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT BRUNO BARBA
Senior Public Relations professional with comprehensive luxury, lifestyle, FMCG and corporate experience who\'s worked on a wide variety of brands across an eclectic selection of industries, from beauty to food & drinks, fashion, interiors & design, technology and more. Additional experience in events, VIP and celebrity management. An MA graduate (from UK and French universities), I\'ve worked both for leading communications agencies and in-house.Before joining Sotheby\'s in March 2022, I worked at Selfridges for over 10 years, leading in turn the consumer affairs campaigns, the Lifestyle departments (Food & Drinks, Restaurants, Tech, Furniture, Toys, Experiences) and many of the themed, store-wide initiatives Selfridges undertook during my tenure, ranging from Christmas to launching arts-related schemes of global appeal. I also developed the strategy and executed the PR campaign in support of the refurbishment of the East wing of Selfridges, working collaboratively with David Chipperfield Architects. This was a £400M project across four years, the largest department store refurb in the world at the time. Before that, I had a quick succession of PR agency experiences (Grey International, and Aurelia PR) where I worked on brands such as Unilever\'s Sure and Vaseline Intensive Care; Procter & Gamble\'s Pantene across Europe; Pernod Ricard; L\'Oréal; and luxury brands such as Ligne Roset; Krug and Moet Champagnes; Tiffany; Georg Jensen.Since early 2022 I\'ve been leading the luxury communications at Sotheby\'s for the company\'s EMEA luxury sales and initiatives.
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