Bruno Romaniello

Analytics Manager @CI&T

Sao Paulo, BR

Client: Bradesco Seguros · Project: Digital TransformationKey Contributions:Led the design and implementation of scalable web analytics architecture using Google Analytics 4, Google Tag Manager, and BigQuery to support digital product and marketing teams.Defined KPI frameworks, measurement plans, and event taxonomies aligned with business goals and user journeys.Developed and maintained custom tagging strategies using dataLayer, variables, triggers, and events for marketing performance tracking.Built dashboards and automated reporting pipelines in Looker Studio, integrating behavioral and transactional data.Collaborated with cross-functional squads (product, marketing, and engineering) using Agile and Scrum methodologies.Delivered training and created documentation to support internal stakeholders and client teams in adopting analytics tools and governance best practices.Stack: GA4, Google Tag Manager (GTM), BigQuery, Looker Studio, GCP, Figma, Jira, Trello

Universidade Anhembi Morumbi

Bachelor’s in Computer Science, Computer Science

Universidade Presbiteriana Mackenzie

Associate Degree in Digital Marketing, Marketing

Ohio University

Executive MBA, Coaching and Leadership