Federico Brunelli
Frontend Developer @HelloFresh
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WORK HISTORY
Frontend Developer @HelloFresh
Berlin, DE
In the past 3 years, I’ve been part of the team responsible for the checkout flow, a critical part of the user journey. I’ve led A/B experiments and feature rollouts that have impacted millions of users and contributed millions in revenue. As part of this role, I’ve been involved in high-stakes, production-critical work and have consistently delivered with reliability and impact. I also participate in the on-call rotation, ensuring system stability and fast incident response
ABOUT FEDERICO BRUNELLI
I have 5 years of experience building modern frontend applications using Typescript, React and Next.js. While my primary focus is on the frontend, I also have hands-on experience with backend development using Node.js. I’m highly proficient in testing at all levels — unit, integration, and end-to-end — using tools like react-testing-library/Jest and Cypress.I’ve independently run A/B experiments that have impacted millions of users and generated millions in revenue. At HelloFresh, I led complex rollouts that touched the core infrastructure of the conversion funnel — all executed without incidents. I’ve worked on scalable, high-traffic web applications across 19 countries, with a strong focus on performance, reliability, and observability.I’m experienced with on-call rotations, tracing, and working with SLOs to ensure reliability. I also have a solid understanding of event tracking and instrumentation, collaborating closely with product analytics teams to ensure accurate data collection and insights.In cross-functional environments, I’ve worked closely with product owners, designers, and analytics teams to deliver high-impact features that drive both business value and user experience.
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