Brian Rundell
Director of eCommerce | Executive leader for profitable growth, margin, and operational excellence | B2B and DTC
- Role
- Director of Ecommerce at Crestview Collection
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Brian Rundell
With over 2 years at Crestview Collection, the focus has been on leveraging vendor negotiation, strategic vision, and inventory planning to strengthen eCommerce channels in the dynamic lighting and furniture market. Collaborated with cross-functional teams to identify high-performing products, adapt to market trends, and optimize seasonal promotions, ensuring competitive positioning and consistent brand messaging. Previously managed ecommerce operations at Fantastic Fungi, driving 100% revenue growth in the first year by optimizing logistics with FBA and 3PL partners and enhancing Shopify integrations. A results-driven professional with a track record of aligning data insights and operational strategies to achieve sustainable growth.
Experience
Director of Ecommerce
Oct 2023 — Present · Memphis, TN, US
Oversee seasonal and trend-based promotions to drive engagement and maintain relevance in the dynamic lighting and furniture market. Track industry trends and competitors in lighting and furniture, adapting eCommerce strategies to ensure competitive positioning. Forecast demand trends to manage inventory levels, minimizing stockouts and overstock during seasonal fluctuations. Manage relationships with marketplaces and e-retail partners, broadening brand reach while upholding a consistent brand message. Collaborate with product development and merchandising teams to highlight high-performing items, leveraging data insights to meet current market trends. Conduct A/B testing on product listings, promotions, and digital assets to enhance performance and optimize customer engagement. Mentor and train staff on eCommerce best practices, tools, and industry trends, aligning the team with digital goals and industry advancements.
Education
Midland University
Bachelor of Science (BS), Business Administration
1996 — 2001
American Management Association (AMA)
CEU, Business/Commerce
2013 — 2013
Skills
- Google Adwords
- Product Management
- Inventory Management
- Email Marketing
- Marketing Strategy
- Web Analytics
- E-Commerce
- Netsuite
- Sales
- Social Media Marketing
- Google Analytics
- Strategic Planning
- Inbound Marketing
- Web Development
- Sales Operations
- SEO
- Customer Service
- Management
- Online Marketing
- Business Development
- Magento
- Product Marketing
- Account Management
- Retail
- Wordpress
- Sales Management
- Hubspot
- Marketing
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