Bruce Burke

About Bruce Burke

Bruce Burke is a seasoned brand marketing expert, with a proven track record of steering…

Experience

1. Brand Strategist, Chief Creative Officer & Managing Partner

   Echo Brand Group

   Oct 2012 — Present

   Responsible for the development and execution of branded content and integrated marketing initiatives for traditional and digital marketing platforms. Lead strategic business pitches, identify, evaluate, and develop marketing strategies, based on client objectives and market characteristics. Utilize sales forecasting, market trends, data analytics, and strategic planning to ensure the profitability of clients’ brands, products, and services. Lead and manage Echo Brand Group’s P&L to ensure growth and profitability. My Key Accomplishments: Contributed to $510M revenue growth for Audax Group by instituting newco assets (brandmark, website, marketing plan, and advertising) to attract future acquisition under the brand name, Koda Distribution Group, growing revenue from $220m to $730m in 5 years. KDG was then acquired by Azelis Group in 2015 before Azelis Group was acquired by EQT in 2018. In Sep 2021, Azelis listed on Euronext Brussels through an IPO with a market capitalization of €6.08B. Guided Zebra Technologies through the introduction and launch of their first sports venture to establish their RFID player tracking technology as NFL\'s \"official on-field player-tracking provider,” now “AWS / Next Gen Stats.” Earned \"Best in Sports Technology\" by Sports Business Journal and Fast Company in 2016 and now generates millions of incremental sponsorship revenue for the NFL and valuable exposure for Zebra and AWS. Secured multiple new accounts, including the NBA, Brazil Tourism Ministry, Zebra Technologies, Azelis Chemical, Louis Dreyfus Company, and Diversified Media, generating more than $5M+ in agency billings. Wrote, directed, and produced 2022 Telly Award winning NBA video promo, “It’s Who We Are.”

Skills

• Event Planning
• Leadership
• Online Advertising
• Relationship Marketing
• Product Marketing
• Advertising
• Sponsorship
• Digital Marketing
• Social Media
• Forecasting
• Marketing Strategy
• Brand Awareness
• Sales
• Strategic Partnerships
• Entrepreneurship
• Market Analysis
• Strategy
• Graphic Design
• Management
• Market Planning
• Marketing
• Trade Shows
• Consumer Products
• Creative Direction
• Brand Management
• Social Media Marketing
• Product Launch
• New Business Development
• Digital Media
• Cross-Functional Team Leadership
• Brand Architecture
• Direct Marketing
• Marketing Management
• Budgets
• Online Marketing
• Team Building
• Brand Development
• Negotiation
• Public Relations
• Competitive Analysis