Bruce M. Wakeman
Chief Commercial Officer (CCO) @Civia Health
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WORK HISTORY
Chief Commercial Officer (CCO) @Civia Health
US
Civia is transforming large scale clinical studies in prevalent diseases for the future of human health. We are making them faster, smarter, and available in the places where people come together to work and shop. It starts with Thrive with Civia, our dedicated participant registry and community engagement program, built to accelerate recruitment, drive enrolment, and strengthen long-term study retention
EDUCATION
University of North Carolina Wilmington
BS, Business Management
SKILLS
ABOUT BRUCE M. WAKEMAN
I provide strategic advisory services to organizations seeking to enhance their commercial performance to strengthen Go-to-Market strategy, business development team assessment, structural design and scaling, ideal account profiling, and the disciplined use of performance data and systems to support the achievement of organizational sales, revenue, and growth objectives.With nearly three decades of experience in the clinical research industry—including more than 20 years in sales leadership roles within CROs and Site Networks—I deliver informed, objective insights grounded in both entrepreneurial and established business environments. I support organizations in elevating their commercial efficiency & effectiveness, and overall strategic alignment.My objective is to deliver integrated commercial solutions that streamline organizational focus and workflow, improve productivity and effectiveness, and drive sustainable long-term growth. My consultative approach is tailored to each client’s unique context, leveraging commercial data analysis, growth targets, and current-state process evaluation to inform clear and actionable recommendations. My expertise spans the following domains: • Strategic commercial assessment and recommendations• BD structure and performance analysis• BD capability and competency development• Client-focused BD strategy • Marketing and demand-generation strategy• Pipeline management• Sales enablement tools• Leadership alignmentI enjoy and am committed to helping organizations transform commercial complexity into clarity—enabling stronger performance, precise focus, and accelerated, sustainable growth. If you are interested in having a conversation, please reach me at B••••••••@outlook.com
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