Bruce Tripido

About Bruce Tripido

I am a performance focused leader with a record of achievements in the consumer electronics, consumer packaged goods and mobile industries. My passion is in scaling businesses, leading and developing teams, and expanding retail partnerships. I have extensive experience in the flat panel TV, home video, home audio, mobile phone, headphone, imaging - and now bedding and furniture product categories. At FXI, we\'re building out the Molecule brand, selling direct to consumer as well as developing national and regional retail partnerships. We\'re expanding the reach of our Novaform and Sleep Innovations bedding brands. In parallel, we\'re providing private label and contract manufacturing programs for select national retail and DTC partners.At Polaroid, we re-launched the iconic brand and achieved double digit share gains in both hardware and film. The brand once again gained prominence, with over retail store placements and growing. At LG, my team and I established LG as a leader in the wireless headphones space, growing it from $50M to $250M within 3 years, and scaling the unlocked handset category from inception to $100M. At Sharp, I was a catalyst for the AQUOS brand as well as the industry, expanding Sharp\'s flat panel TV business from $500M to $2B and leading the transition from analog to digital, as a member of the CTA Video Board. At Sony, I was part of the team that launched DVD, bringing it from inception to $1B within 2 years. Over the course of my career, I\'ve had the privilege to build retail partnerships with Amazon, Best Buy, Big Lots, Walmart, Target, Kohl\'s, Costco, Sam\'s Club, BJ\'s, Lowe\'s, Staples, Office Depot, AT & T, Verizon, T Mobile, Cricket, Metro PCS, U.S. Cellular and CE as well as Mobile distributors. Areas of Expertise:• Strategic Planning and Implementation• Cost Reduction and Avoidance• Turnaround / Crisis Management• Recruiting and Staffing Initiatives• Contract Development / Negotiations• Budget Administration / Management• Internal Systems and Controls• Operations Analysis / Process Redesign• Staff Development / Leadership Programs• Omni Channel execution - DTC, eCommerce & Store Front Development

Experience

1. Vice President of Sales

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   Jul 2023 — Present · Wayne, NJ, US

   Leads team of 75 in National Account and Wholesale Distributor sales and strategy for North America.

Education

• Loyola University Maryland

  Bachelor of Business Administration , Finance

• Thayer Leadership

  Leadership

Skills

• Go-to-Market Strategy
• Market Planning
• Channel Partners
• Forecasting
• Product Management
• Business Planning
• Advertising
• Consultative Selling Style
• Trade Shows
• Sales Operations
• Crm
• Sales
• Product Launch
• Segmentation
• Competitive Analysis
• Multi-Channel Marketing
• Start-Ups
• Consumer Electronics
• Strategic Partnerships
• Training
• New Business Development
• Public Speaking
• P&L Management
• Leadership
• Management
• Strategy
• E-Commerce
• Product Development
• Marketing
• Budgets
• Sales Process
• Marketing Management
• Market Analysis
• Account Management
• Income Statement
• Direct Sales
• Retail
• B2b
• Pricing
• Business Development