Bruce Brown
Customer Base and Marketing Analytics Leader
- Role
- Lead Data Analyst at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Bruce Brown
I lead global, cross-functional teams to increase customer base profitability through higher per customer revenue, longer customer lifetime, or reduced cost to serve. I combine Strategy – Marketing Analytics – Operations with a focus on rapid execution and bottom-line results. I apply innovative customer relationship management and digital marketing practices to large-scale customer bases in either the business to consumer or business to business space. My teams have been able to:• Deliver >$500M of incremental revenue• Increase offer take rates by up to 30% across all channels (email, text, retail, inbound/outbound calling)• Increase customer base revenue (share of wallet) by 5%• Increase customer lifetime (aka reduce churn) by 10%• Reduce marketing cycle times (idea to in market execution) by over 50%
Experience
Lead Data Analyst
Sep 2024 — Present · Charlotte, NC, US
Education
United States Naval Academy
BS, Aereospace Engineering
Northwestern University - Kellogg School of Management
MBA, Finance, Strategy, Statistics
Skills
- Marketing
- Life Cycle Assessment
- Segementation
- Customer Relationship Management (Crm)
- Strategy
- Team Leadership
- Telecommunications
- Analysis
- Brand Loyalty
- Crm
- Customer Loyalty
- Segmentation
- Analytics
- Business Strategy
- Management Consulting
- Program Management
- Marketing Strategy
- Business Intelligence
- Leadership
- Customer Insight
- Management
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