Bruce Swann

Principal Product Marketing Manager @Adobe

Bozeman, MT, US
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WORK HISTORY

Mar 2021 — Present

Principal Product Marketing Manager @Adobe

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Lead Product Marketer responsible for the global GTM strategy of Adobe Customer Journey Management solutions. Responsibilities include product messaging and positioning, sales and partner enablement, developing marketing programs to enable effective selling, align product positioning with industry trends and product advancements, and increase brand and product visibility through thought leadership activities.

SKILLS

SellingEmail MarketingStrategySemBusiness IntelligenceCrmSocial Media AnalyticsStrategic PartnershipsMarketing AutomationSaasSoftware as a Service (Saas)Web AnalyticsSocial Media MeasurementProduct MarketingGo-to-Market StrategyDatabase MarketingManagementProgram ManagementMarketingCampaign ManagementDirect MarketingAnalyticsDigital MarketingGoogle AnalyticsSales ProcessE-CommerceSegmentationMulti-Channel MarketingIntegrated MarketingSalesforce.comMobile MarketingInteractive MarketingLead GenerationOnline MarketingPre-SalesDemand GenerationCustomer Relationship Management (Crm)

ABOUT BRUCE SWANN

Proven Solutions Consulting and Product Marketing leader. Experience includes: GTM and…

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