Bruce Swann
- Role
- Principal Product Marketing Manager at Adobe
- Location
- Bozeman, MT, US
- LinkedIn followers
- 500 followers
About Bruce Swann
Proven Solutions Consulting and Product Marketing leader. Experience includes: GTM and…
Experience
Principal Product Marketing Manager
Mar 2021 — Present
Lead Product Marketer responsible for the global GTM strategy of Adobe Customer Journey Management solutions. Responsibilities include product messaging and positioning, sales and partner enablement, developing marketing programs to enable effective selling, align product positioning with industry trends and product advancements, and increase brand and product visibility through thought leadership activities.
Skills
- Selling
- Email Marketing
- Strategy
- Sem
- Business Intelligence
- Crm
- Social Media Analytics
- Strategic Partnerships
- Marketing Automation
- Saas
- Software as a Service (Saas)
- Web Analytics
- Social Media Measurement
- Product Marketing
- Go-to-Market Strategy
- Database Marketing
- Management
- Program Management
- Marketing
- Campaign Management
- Direct Marketing
- Analytics
- Digital Marketing
- Google Analytics
- Sales Process
- E-Commerce
- Segmentation
- Multi-Channel Marketing
- Integrated Marketing
- Salesforce.com
- Mobile Marketing
- Interactive Marketing
- Lead Generation
- Online Marketing
- Pre-Sales
- Demand Generation
- Customer Relationship Management (Crm)
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