Bruce Peterson

About Bruce Peterson

I have been working with marketing teams for over 30 years. I help them find ways to better manage their literature fulfillment operations, marketing logistics supply chain, and reduce the costs associated with their operations in general. I look to gain a potential client’s respect before we ever talk about business and what I can do for them. I have the ability to meet with clients to discuss their situation and then create unique solutions that exactly fit their business model.Professionally, the solutions that I develop are highly focused on the use of web portals and dashboards that give my clients quick access to data that they have never had. My experience helps me see what’s missing within their fulfillment and logistics processes and develop a vision for where they can be now and in the future. I help my clients increase their efficiency in how they manage literature fulfillment and marketing logistics networks. One client recently reported a 25% increase with their internal planners by moving to our systems. Another reduced their annual spend by 37%. These are replicable results.Another area of focus is DTC and Patient Marketing within BioPharma. I have helped developed fulfillment programs that have delivered over 5 million customized kits to individuals across 30 brands. All of our processes meet the requirements needed for highly regulated industries like BioPharma, Insurance, or Financial. Specialties: Literature fulfillment, inventory management, warehousing and distribution for Field Sales organizations and DTC/DTP off-line fulfillment solutions, designing operational solutions for unique needs, creative marketing communications solutions. Marketing Logistics and Supply Chain integration. Located in Indianapolis.

Experience

1. Business Development

   EPI Marketing Services

   Jan 2015 — Present

Education

• Purdue University

  Master's Degree Industrial Technology, Educational/Instructional Technology

  1977 — 1980

• Indiana State University

  BS, Industrial Technology/Education

  1976 — 1980

• Emmerich Manual High School

  HS Diploma, History, English

  1972 — 1976

Skills

• Sales
• Leadership
• Social Media
• Management
• Building Patient Marketing Fulfillment Platforms
• Direct Mail
• Advertising
• Cross-Functional Team Leadership
• Product Marketing
• Social Networking
• Marketing Strategy
• Marketing Communications
• Time Management
• Competitive Analysis
• Logistics
• New Business Development
• Strategic Planning
• Account Management
• Marketing Management
• Email Marketing
• Improving Inventory Management Web Portals
• Social Media Marketing
• Strategy
• Marketing
• Sales Management
• Business Development
• Developing Literature Fulfillment Solutions for Pharmacuetical Companies
• Market Research
• B2b