Bruce Peltzer
HEAD OF POLITICAL PARTNERSHIPS
- Role
- Head of Political Partnerships at Adimpact
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Bruce Peltzer
Enterprise sales leader with deep experience selling data-driven SaaS and DaaS platforms.…
Experience
Head of Political Partnerships
Oct 2024 — Present · US
Lead go-to-market efforts for Potomac, AdImpact’s SaaS media buying platform, overseeing strategy, positioning, pricing, partner integrations (Comcast Technology Solutions, RePay), and all aspects of customer acquisition and retention.Own full sales cycle for both Potomac and AdImpact’s core political data products, which are sold as SaaS or DaaS depending on client needs. Tailor each engagement to client goals, whether they require platform access, custom data feeds, or consultative support.Exceeded assigned quota every quarter. Doubled client adoption of Potomac within 9 months.Increased contract size and duration across 100% of existing accounts while also opening new verticals and revenue streams.Collaborate with internal and client-side technical teams to deliver data seamlessly via Snowflake, Amazon S3, ShareFile, and REST APIs, ensuring implementations align with client goals and workflows.Partner with Product, Marketing, and Development to integrate client feedback, shape new features, and strengthen sales enablement — scripting and leading launch content for Potomac’s sales video and website.Developed custom data outputs and sandbox tools with product teams to mirror agency workflows, accelerating adoption and expanding platform use cases.
Skills
- Business Networking
- Market Share Analysis
- Broadcast
- Cold Calling
- Marketing Communications
- Sales Process
- Digital Marketing
- Media Planning
- Return on Investment Analysis
- Outdoor Advertising
- Online Social Networking
- Broadcast Television
- Integrated Marketing
- Sales Management
- Television
- Marketing
- Online Advertising
- Sales Motivation
- New Business Development
- Social Media Marketing
- Advertising
- Media Strategy
- Marketing Strategy
- Advertising Sales
- Market Planning
- Digital Media
- Sales
- Media Buying
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