Bruce Laabs

About Bruce Laabs

Sales and Marketing expert with a well established record of growing product brands through innovation, mentoring and creativity. My multifaceted experience and depth of knowledge in all aspects of business and product development allow me to quickly connect with challenges and create successful outcomes. I thrive on implementing strategies that create class leading results for our global business model from an operational and commercial perspective.My success can be correlated to my ability to manage not only my direct reports but also influence my peers and management. In addition I am able to identify global customer needs and identify win-win solutions. Specialties: Market Development, Business Development, Global Account Management, International Business, Product Management, Project Management, Engineering Management, Plastic Tooling.Expertise: ROI, P&L, Cash flow, VOC, margin analysis, global customer interface and negotiation, global supplier negotiations and quality, presentations on new product development performance, new product introduction and ramp-up, sales support, account management, and international business development.

Experience

1. Vice President of Sales Complex Oem and Tool Systems

   HellermannTyton North America

   Mar 2025 — Present · Milwaukee, WI, US

   As the Vice President of Sales – Complex OEM and Tool Systems at HellermannTyton, I serve as the commercial lead for our automotive, military, aerospace, heavy truck, agriculture, and construction sectors. Additionally HellermannTyton tool systems are driving advancements in the automation of routing assemblies, saving both time and money. I have the privilege of leading a knowledgeable team of experts in these markets, focusing on smarter ways of routing cable management. Our approach goes beyond selling parts; we provide insights, solutions, and expertise, enabling our customers to focus on other challenges.Leadership Style: I am a servant leader who believes in collaboration, transparency, and empowerment. I strive to create an environment where my team feels supported and valued, encouraging open communication and fostering a culture of trust. By empowering my team members, I enable them to take ownership of their work and contribute to our collective success.

Education

• Lubar College of Business

  MBA, International Business

• Milwaukee Area Technical College

  AAS Mechanical Design, Engineering, Design

• Milwaukee School of Engineering

  Mechanical Engineering, Engineering

• University of Wisconsin-Stout

  BS Management, Management

Skills

• Automotive
• Management
• Product Design
• Six Sigma
• Gd&T
• Continuous Improvement
• Lean Manufacturing
• Key Account Management
• Product Development
• Ppap
• Business Strategy
• Business Development
• Fmea
• Cross-Functional Team Leadership
• Injection Molding
• Global Account Development
• Manufacturing
• Product Management
• Training
• New Business Development
• Account Management
• Die Casting
• Dfmea