Bruce Juhola

About Bruce Juhola

Strategic business advisor and consultant committed to helping people and businesses grow. In the early 90\'s, I acquired a small semiconductor equipment manufacturing company in the San Francisco Bay area that was about to close its doors. I learned first hand what it takes to turn around and then grow a business. Two years after the acquisition I was invited to join a local Vistage group. This turned out to be the best business decision I had ever made. In we relocated to Bend, OR. In 2003 I started a Vistage CEO group and in 2009, a second group for Key executives. As the group Chair I work with CEOs and Key Executives of small and mid-sized businesses who come together to learn and help each other with the challenges of running a business. For most members Vistage is the only forum where they meet with their peers whose only agenda is to help each other succeed. We recently had a robust discussion about Sales and Marketing. As a result of that discussion, two of the members decided to split the two functions under separate leaders since Marketing is a strategic function and Sales is a tactical function and the leaders need to have very different skill sets. I am passionate about working with these leaders to help them find a better way to run their business. This means managing with great certainty so the organization can thrive in any economy. Specialties: Extensive experience working with CEO business owners to keep them accountable for achieving results, increasing productivity and profitability,and making their role and life easier. Having managed my own small manufacturing business, I understand the issues faced by business owners. I am a skilled meeting facilitator, adept at getting real participation and results. My specialties are Leadership, Strategic Planning, M&A work, financings, recapitalizations.

Experience

1. Chair - CEO Mentor and Advisor - Executive Coach

   Vistage Worldwide, Inc.

   Jun 2003 — Present · Bend, OR, US

   With Vistage, CEOs and business owners become better leaders, make better decisions and get better results. Members gain fresh perspective and find new solutions through a unique combination of peer group meetings, one-to-one coaching, expert workshops and access to “members only” conferences, online best practices and a global network of more than executives. Vistage really works. Members’ companies are better run and grow, on average, at more than twice the percentage growth rate after joining Vistage. Vistage has exceptional retention rates because CEOs are highly satisfied and stay in Vistage month after month, year after year. Vistage is dedicated to increasing the effectiveness and enhancing the lives of chief executives.

Education

• Worcester Polytechnic Institute

  B.S., Chemical Engineering

  1960 — 1964

• Santa Clara University Leavey School of Business

  MBA, Marketing

  1970 — 1972