Bruce J.

Senior Director, Digital & Direct Marketing @CIBC

Toronto, ON, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Mar 2022 — Present

Senior Director, Digital & Direct Marketing @CIBC

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Toronto, ON, CA

Lead team of CRM Developers and Agile Sales Consultants in the automation & delivery of omni channel customer journeys at scale through multiple digital platforms. Harness data to inform and deliver personalized 1:1 customer experiences through CIBC\'s marketing technology stack (Salesforce, Customer Data Cloud, Unica, Adobe Audience Manager, Braze).

EDUCATION

N/A

Schulich School of Business - York University

MBA

N/A

University of Toronto

BA, Industrial Relations

SKILLS

StrategyMortgageBusiness StrategyCash ManagementFinancial AnalysisFinancial ServicesBankingInvestmentsBusiness AnalysisPricingNew Business DevelopmentStrategic PlanningManagementCreditRetail BankingProduct ManagementMarketingMarketing StrategyBusiness Relationship ManagementLeadershipChange ManagementPortfolio ManagementLoansBusiness DevelopmentWealth ManagementRelationship ManagementMortgage Lending

ABOUT BRUCE J.

Innovative Digital and Direct Marketing professional with leadership experience in progressive roles with Tier 1 and Tier 2 institutions. Broad range of experience leading teams across multiple functions including: Campaign Delivery, Omni Channel Customer Journeys, Platform Management, Strategic Partnerships and Product Management.

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