Bruce Crandall
UX | Voice of the Consumer | Brand Strategy
- Role
- Principal, Ux Ui Design at Alcon
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
EngineeringView LinkedIn profile
About Bruce Crandall
I’m a UX Research leader focused on turning complex data into clear, actionable insights…
Experience
Principal, Ux Ui Design
Jan 2024 — Present · Dallas-Fort Worth, TX, US
Tapping into user experience and feedback, I help designers optimize user-friendly experiences for Alcon\'s lines of digital products.
Education
Brigham Young University
BA, BA, MA
Skills
- Survey Design
- Analytics
- Product Development
- Management
- Brand Development
- Segmentation
- Focus Groups
- Qualitative Research
- Leadership
- Brand Equity
- Quantitative Research
- Marketing Research
- Marketing Strategy
- Ethnography
- Strategy
- Consumer Insights
- In-Depth Analysis
- Advertising Research
- Copy Testing
- Market Research
- Customer Insight
- Competitive Analysis
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