Bruce Courtney
Consumer Insights Director at Hasbro
- Role
- Director, Global Consumer Insights, Audience Trend Intel & Brand Licensing at Hasbro
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
Experience
Director, Global Consumer Insights, Audience Trend Intel & Brand Licensing
Jun 2024 — Present · Pawtucket, RI, US
Education
University of Wisconsin-Madison
Master of Business Administration (MBA)
2012 — 2014
Bowdoin College
Bachelor of Arts
2002 — 2006
Skills
- Strategic Positioning Research
- Strategy
- Focus Groups
- Shopper Intercept Research
- Path to Purchase Research
- Customer Insight
- Survey Design
- Spss
- Market Research
- Brand Equity Measurement
- Consumer/Needs Segmentation
- Strategic Brand Consulting
- Brand Equity
- Max/Diff Analysis
- Biometric Eye Tracking Research
- Turf Analysis
- Consumer Behaviour
- Marketing Strategy
- Packaging Tests
- Shop Along Research
- Quantitative Research
- Marketing Research
- Conjoint Analysis
- A&U
- Industry Benchmarking Research
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