Bruce Capel
Aspiring Business Development Representative | E-commerce Strategy | Roll Tide
- Role
- Founder at Silver Streams
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Bruce Capel
Experienced in tech sales, business development, and entrepreneurship, I bring a cultured…
Experience
Founder
Jun 2024 — Present · US
Co-founded Silver Streams, a performance fly fishing apparel brand rooted in East Tennessee and Austin, Texas.We launched with one product: a bamboo long-sleeve performance hoodie designed for long floats, cool mornings, and everyday wear.Built the brand from scratch — handling product development, supply chain, branding, and go-to-market efforts. Achieved a 5% e-commerce conversion rate through direct-to-consumer channels Led all cold outreach to fly shops and outfitters via email and phone, securing early retail interest Built a lean, grassroots operation with no outside funding, driven by product quality and storytellingSilver Streams exists to serve the ones who fish rivers and streams — with gear that works, looks good, and feels honest.
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