Bruce Atchley

About Bruce Atchley

Bruce Atchley is a Lead UX Architect and Lead Product Designer at Cox Automotive, where he leads UX Discovery and Delivery for the nVision team—transforming dealer analytics and attribution into clear, actionable experiences across Dealer.com, Kelley Blue Book, and Autotrader. His remit spans the full product lifecycle: framing the problem space, conducting formative research, defining interaction strategy and information architecture, building prototypes, and guiding delivery with Product and Engineering.Bruce specializes in human‑centered, data‑informed design, turning complex signals into simple decisions through accessible patterns and scalable design systems. To increase velocity and quality, he integrates AI‑powered workflows and agentic design practices—including Copilot for comprehensive productivity (documentation, training, research, data analysis, presentations, and meeting orchestration), Figma for interactive prototyping and design‑system governance, and Mural for collaborative ideation and discovery. These practices shorten the path from insight to implementation while preserving rigor and empathy for users.Across 19+ years in UX and Product Design, Bruce has shipped enterprise experiences that balance usability with measurable outcomes, mentored multidisciplinary teams, and championed modern product methods. His background spans UX, UI, mobile, data visualization, voice, and application design, and he has earned multiple hackathon awards for innovation and excellence. Bruce is Nielsen Norman Group–certified (UXP), a LUMA Practitioner & Facilitator, and SVPG‑trained, enabling him to coach teams in discovery, prioritization, and iterative delivery. Today, he continues to refine nVision’s dealer workflows, elevate design quality across Cox Automotive brands, and advance AI‑driven prototyping and collaborative design—keeping experiences both deeply human and demonstrably effective.Beyond work: Bruce is a volunteer instructor and speaker on theology and biblical principles with years if experience in overseas volunteer service. He is an avid automotive enthusiast and custom car builder, enjoys off‑roading and overland adventures, and is a dedicated bow hunter and outdoorsman.

Experience

1. Lead Ux Architect - Lead Product Designer Nvision Kelley Blue Book Autotrader Dealer Com

   Cox Automotive Inc.

   Sep 2025 — Present

Education

• UC Irvine

  ESL

  2000 — 2000

• SLBC, Irvine

  AA, Ministerial Studies

  2000

Skills

• Art Direction
• User Interface Design
• Web Design
• Creative Direction
• Low Fidelity Prototyping
• User-Centered Design
• Css
• Communication
• User Experience
• Advertising
• Usability Testing
• Mobile Devices
• User Interface
• Flash
• Xhtml
• Dreamweaver
• Community Outreach
• Usability
• Training
• Rapid Prototyping
• Youth Leadership
• User Research
• Front-End
• User Interaction
• Interaction Design
• Web Analytics
• Brand Development
• User Experience Design
• Graphic Design
• Product Management