Bruce Alperin
Vice President of Marketing | Facilities Management at Aramark
- Role
- Vice President of Marketing - Facility Services at Aramark
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Bruce Alperin
I drive businesses growth. Deploying Account-Based Marketing (ABM) strategy across brand, demand generation, sales enablement, and lead generation disciplines, I drive desired action by targeted buyers in need of complex services. I possess the ability to simplify complex information, the creativity to position in it for appeal, and strategic acumen to drive success. Leadership skills are honed through the ability to think differently, communicate transparently, and collaborate frequently. Skills are transferable across multiple industries, but have been honed in the integrated facilities management, as well as in educational markets. I help prospects progress along their decision journey through compelling insights, creative solutions, and memorable engagement. A technical understanding of building systems, operations, and strategic facility planning bring credibility to market insights. Increased revenue, higher proposal closure rates, industry recognition, and award-winning content are all outcomes achieved. Skills:Account-Based MarketingBrand ManagementContent MarketingDemand GenerationLead GenerationIndustry Relationship ManagementPredictive Marketing AnalyticsThought LeadershipSales EnablementDigital MarketingSocial Media and SellingAcumen:Integrated Facilities ManagementCapital Project ManagementBuilding CommissioningEnergy ProcurementEnergy ManagementStrategic Facility Planning
Experience
Vice President of Marketing - Facility Services
Oct 2017 — Present · Philadelphia, PA, US
Education
Lehigh University
BA, Economics
1984 — 1988
Pace University - Lubin School of Business
Master of Business Administration (MBA)
1992 — 1994
Skills
- Higher Education
- Program Management
- Strategic Planning
- Brand Development
- Marketing Communications
- Thought Leadership
- Facilities Management
- Business Development
- Content Creation and Thought Leadership
- Management
- Product Development
- Content Development
- Event Management
- Marketing
- Strategy
- B2b
- Brand Management
- Public Speaking
- Leadership
- Leadership Development
- Social Media
- Training
- Lead Generation
- Account Management
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